self-assertion

(Classical Japanese, archaic) to slanderously misrepresent / (Classical Japanese, archaic) to slander, to defame

damage caused by rumors; specifically, reputational damage due to improper news report about an unrelated incident or resulting in economic loss

collateral damage

persecutory delusion

a photograph of oneself, a photographic self-portrait / (especially) a selfie

to take a photograph of oneself, to take a selfie

talking about oneself (especially, when the audience is not interested)

soul-searching

one's own concern or problem