He worked hard and built up his own company.

He made up that story.

He made up the entire story.

I decided to deep fry chicken for dinner today.

He worked hard to exalt his position.

As a result of his efforts, his position was exalted.

He succeeded in starting up a new business.

I will make a dish using aburaage for dinner today.

The main dish for tonight's dinner is vegetable tempura.

This obi-age is my favorite.