(fandom slang) Something done by a celebrity (especially an idol, performer, or athlete) to please their fans. / (fandom slang, by extension) Elements included in a work of fiction to please fans.

(fandom slang, film, television, ACG) a fanservice scene (an often racy or sexual scene included in a work of fiction merely to excite the viewer)

breakfast special

Abbreviation of サービスエリア.

(transport) service area, services / (broadcasting) service area (the area covered by the signal of a broadcasting station); coverage

ambition; drive

dissatisfaction; displeasure

self-satisfaction, self-complacent

self-satisfied

to be self-satisfied