Any of various forms of advertising involving eye-catching objects in the sky, such as skywriting, banners pulled by aeroplanes, or logos on hot-air balloons.

plural of advertising agency

a business enterprise dedicated to creating, planning and handling advertising on behalf of its client companies.

(marketing) Advertising that promotes a company rather than the specific products or services it offers.

(marketing) Synonym of bait and switch

An instance of the practice described under surreptitious advertising.

The representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in media products when such representation is intended by the publisher to serve advertising and might mislead the public as to its nature.

Synonym of personal ad

(marketing) A type of surreptitious advertising that matches the form and function of the platform upon which it appears, often in the form of advertorials.

(Internet, advertising) An advertisement that takes the form of a window that appears automatically on a computer screen when certain websites are visited.