(advertising) the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand's image.

(advertising) The degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category.

(not comparable) Having no brain. / (comparable) Unintelligent, with little common sense.

A brake fitted to modern road vehicles to prevent skidding and improve control by sensing and compensating for overbraking.

Antilock brake.

(uncountable, countable) Any of several coarse ferns, of the genus Pteridium, that form dense thickets; often poisonous to livestock.

(chiefly Britain) A group of experts who discuss events in public, especially on television or radio.

(chiefly US) Originally, a group of experts who advise a government, often informally. / More recently, any group of experts assembled to give advice.

A bra specifically designed for breastfeeding mothers, with cups which fold down, allowing easy access to the nipple when the infant is to be fed, usually constructed of fabric only.

Alternative form of brand new