(advertising) one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end.

Of or relating to emotion. / Appealing to the emotions. / (grammar) Expressing an emotion.

(grammar) A word or construct that expresses an emotion.

In an emotional manner; displaying emotion. / Regarding emotions.

The chronological age of individuals of the same maturity as the person in question.

(Britain, humorous, idiomatic, euphemistic) Drunk. / Used other than figuratively or idiomatically: see tired, emotional.

plural of emollient

The psychological abuse of a person's emotions or insecurities in order to influence their behaviour.

(psychology) The ability, capacity, or skill to perceive, assess, and manage the emotions of oneself, of others, and of groups.

(ecology) Any plant that grows completely submerged.