(marketing) A form of marketing in which focus is placed on influencers—individuals that have influence over potential buyers—rather than the target market as a whole.

market research

(marketing) printed materials to present business information, e.g. leaflets, folders, brochures, fliers, fact sheets, direct mail pieces.

The marketing discipline focused on face-to-face interaction via trade shows, corporate meetings, and other events.

plural of market capitalization

(marketing) A market made up of similar businesses and customers with particular specialized needs.

(marketing) A market that encompasses a wide variety of industries.

present participle of black-market

(finance) A line representing the relationship between expected return and standard deviation.

(finance) A mutual fund (US) that invests almost exclusively in short-term money market instruments whose value is deemed unlikely to fluctuate.