(marketing) Advertising that promotes a company rather than the specific products or services it offers.

(marketing) Synonym of bait and switch

An instance of the practice described under surreptitious advertising.

plural of surreptitious advertisement

The representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in media products when such representation is intended by the publisher to serve advertising and might mislead the public as to its nature.

Synonym of personal ad

(marketing) A type of surreptitious advertising that matches the form and function of the platform upon which it appears, often in the form of advertorials.