Unwilling to take risks; especially (economics) reluctant to accept a bargain with an uncertain payoff rather than another bargain with a more certain, but possibly lower, expected payoff.

Negative short-term reaction to changes in a product or service.

plural of aversion therapy

A form of psychological treatment in which the patient is exposed to a stimulus while simultaneously being subjected to some form of discomfort.

risk aversion.

plural of risk-aversity

Used other than figuratively or idiomatically: see risk, aversion. / Tendency of a decision-maker to prefer a certain payoff to one of greater expected value but more uncertainty.