A piece of metal bent into a distinctive shape, heated and used to brand livestock.

The combination of two or more well-known brands for marketing purposes, to strengthen one another's preference or purchase intentions, or to reach a broader audience.

The marketing-sponsored association of sound(s) with a given product

plural of branding iron

plural of co-branding

present participle of freeze brand

Utterly new, as new as possible.

(advertising) A consumer's perception of a brand.

(advertising) the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand's image.

(advertising) The degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category.