(marketing, Internet) A company's online brand personality, which is a summary of what users are saying online about the organization and its brands.

Alternative spelling of brand name

plural of branding iron

(US) A brand name that is associated with or owned by a place of business (often a supermarket - or other chain) that sells products under that name, usually for less money than other brands.

plural of brand-name

(marketing) A brand other than a famous one, for a product or service for which a famous brand exists.

A trade name.

plural of brand name

plural of brand image

A wild goose, the brant.