plural of conversance

A surname. / A shoe of an American-based brand of that name.

plural of Converse

the conversion of Paul the Apostle to Christianity on the road to Damascus / (by extension) any life-changing event in which one's views are significantly altered

A sudden and complete change in one's beliefs.

The scanning of a backfile and subsequent saving in a digital format.

plural of conversion therapy

(LGBT, pseudoscience) The use of psychiatric or psychological treatment to change the sexual orientation or gender identity of a person; used especially as an attempt to heterosexualize gay people.

(psychiatry, neurology) A condition where the patient has neurological symptoms such as numbness, blindness, paralysis, or fits, but without any neurological explanation.

(marketing) The proportion of visitors to a website who take an action desired by the marketers, such as buying a product or subscribing to a newsletter.