(marketing) A form of marketing in which focus is placed on influencers—individuals that have influence over potential buyers—rather than the target market as a whole.

market research

(marketing) printed materials to present business information, e.g. leaflets, folders, brochures, fliers, fact sheets, direct mail pieces.

(finance, accounting, chiefly attributive) Assigning a value to an asset equal to the current market price of the asset or one calculated based on related standardised assets for which there is a market.

The marketing discipline focused on face-to-face interaction via trade shows, corporate meetings, and other events.

Alternative spelling of mark-to-market

(accounting, finance) To value an asset at its current actual or estimated market price.

plural of market capitalization

(marketing) A market made up of similar businesses and customers with particular specialized needs.

(marketing) A market that encompasses a wide variety of industries.