The marketing discipline focused on face-to-face interaction via trade shows, corporate meetings, and other events.

Alternative spelling of mark-to-market

(accounting, finance) To value an asset at its current actual or estimated market price.

plural of buyer's market

plural of market capitalization

(marketing) A market made up of similar businesses and customers with particular specialized needs.

(marketing) A market that encompasses a wide variety of industries.

present participle of black-market

plural of market square

(business, marketing) Marketing that reaches customers by communications directly addressed to the customer. Methods of digital marketing include reaching potential customers, donors, patrons through placing live phone calls from an agent.