A usual way to think of something; a mindset

plural of habit of mind

(idiomatic) Insane, crazy. / (idiomatic) Temporarily mentally unstable; very distressed.

(idiomatic) To decide differently than one had decided before.

(idiomatic) That said to be possessed by someone who is obsessed with something or only able to think of one thing.

(idiomatic) To be forgotten by someone; to escape someone's memory.

(idiomatic) The distant past beyond anyone's memory. / (idiomatic) A lengthy duration of time, longer than is readily remembered.

(idiomatic, dated) For a lengthy period of time; on numerous occasions.

(advertising) The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.

Alternative spelling of top of mind awareness