plural of own brand

(UK) A brand name that is associated with or owned by a place of business (often a supermarket - or other chain) that sells products under that name, usually for less money than other brands.

(often used attributively) A literary movement centering books (particularly children's and young-adult fiction) about marginalized people written by authors of the same group.

(Internet slang) A situation in which someone unintentionally embarrasses or undermines themselves.

(informal) With a sense of arrogant superiority.

(idiomatic, derogatory) In a self-important and domineering manner; self-importantly, arrogantly.

(idiomatic) To demonstrate oneself to be capable; to provide a respectable performance or worthy competition; to stick up for oneself.

Every person is entitled to his or her personal preferences and tastes. / Everyone should receive what they deserve.

Alternative form of to each his own

(idiomatic) As a result of one's own actions, especially with reference to death by suicide.