Obvious, having a nature that makes it clear or that explains itself.

The state or property of being self-aware; state of being aware of oneself as an individual.

The way a person views themself.

plural of self-deception

Egotistically obsessed with oneself. / Concerned with the self, as opposed to the greater good of one's group, community, tribe, etc.; individualistic.

A hypothetical alternative to the anthropic principle that attempts to explain the complexity of the universe

(marketing) Highly popular with consumers purchasing goods within a specific class.

(UK, Australia, South Africa, cooking) A type of flour that contains an agent, such as baking powder, which makes baked goods expand and rise when cooked. Equivalent to American English "self-rising flour".

Confident in one's own abilities.

An examination of oneself; scrutiny of one's own state, condition, motives, etc.