(advertising) the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand's image.

plural of stretch mark

A stretch position, naturally and comfortably assumed by a limber feline or imitated by a human (notably as a gymnastic exercise), on all fours with the back maximally arched and pointing upwards.

(informal) stretch limousine

To lie fully extended. / To extend fully.

plural of stretch limo

Using maximum resources.

Third-person singular simple present indicative form of stretch the truth

present participle of stretch the truth

(idiomatic) To exaggerate, often to the point where the truth is obscured or lost.