A word that often evokes an emotional response, positive or negative, in the target audience, leading to a desired outcome.

plural of power word

plural of b-word

An exclamation of surprise.

Skill with words; crafty or clever use of words or speech, rhetoric.

plural of work of art

A visualisation is a better description than a verbal description.

(computing) Initialism of write once, run anywhere.

(abbreviative action or effect): In summarization: briefly, concisely, summarily, in short; to sum up / (cumulative action or effect): In summation: all in all, altogether, in total, overall, to sum up

I want to know how this word is written.