A word that often evokes an emotional response, positive or negative, in the target audience, leading to a desired outcome.

plural of power word

plural of b-word

Any English word that is interrogative, typically beginning with the letters "wh"; a question word. / (by extension) Any interrogative word from any language.

plural of wh-word

plural of play on words

plural of word salad

(linguistics) locative word

plural of word search

(idiomatic) To notify via a delivered message.