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(economics) The cost of an opportunity forgone (and the loss of the benefits that could be received from that opportunity); the most valuable forgone alternative.

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opportunity cost

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opportunity cost

noun

The opportunity cost of going on vacation is the potential income you could have earned by working.

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Implicit in this fixation with time is the thesis that the opportunity cost of regular shopping is too high – that the hours spent driving to the better bookstore in the next town can be spent doing something more valuable.

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opportunity cost

Dictionary quizzes to help you remember vocabulary

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opportunity cost

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