artisanality

The spirit of artisanality is captured in the nineteenth-century “arts and crafts” movement, which “emphasized the human touch — the care, craftsmanship and attention to detail that go into a piece of furniture or a decorative object that is crafted by hand. The art of creating something, it was thought, should be a joyful, exhilarating experience, not just a way of earning money.”¹⁸

Aspects such as links to the territory, artisanality and the size and sustainability of producer organizations are evaluated, and if the product meets the necessary requirements, it is then ready to join the Ark of Taste[…].