最終更新日：2024/08/04

(marketing) A small group of brands that consumers consider before making a purchase.

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evoked set

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evoked set

noun

(marketing) A small group of brands that consumers consider before making a purchase.

The evoked set of brands includes Nike, Adidas, and Puma.

意味（1）

(marketing) A small group of brands that consumers consider before making a purchase.

The drinks company spent millions of dollars on advertising to make it into the consumer's evoked set.