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(UK, television, dated) A television programme in which actors advertise real products in a fictional setting.

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noun

(UK, television, dated) A television programme in which actors advertise real products in a fictional setting.

I saw an ad for the new admag in the newspaper.

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(UK, television, dated) A television programme in which actors advertise real products in a fictional setting.

The admag was unique to Britain, and there was a kind of backdoor bravado about them in the way every admag transmission cheekily bumped up the amount of advertising per clock hour.

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