最終更新日：2024/08/06
(marketing) The phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated: that is, the third option is inferior in all respects to one option, but, in comparison to the other, it is inferior in some respects and superior in others.
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decoy effect
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decoy effect
noun
(marketing)
The
phenomenon
whereby
consumers
will
tend
to
have
a
specific
change
in
preference
between
two
options
when
also
presented
with
a
third
option
that
is
asymmetrically
dominated:
that
is,
the
third
option
is
inferior
in
all
respects
to
one
option,
but,
in
comparison
to
the
other,
it
is
inferior
in
some
respects
and
superior
in
others.
意味（1）
(marketing)
The
phenomenon
whereby
consumers
will
tend
to
have
a
specific
change
in
preference
between
two
options
when
also
presented
with
a
third
option
that
is
asymmetrically
dominated:
that
is,
the
third
option
is
inferior
in
all
respects
to
one
option,
but,
in
comparison
to
the
other,
it
is
inferior
in
some
respects
and
superior
in
others.
