emacity

…in some measure I descend to the fashion of the shop-keepers, who to scrue up the buyer to the higher price, will tell them no better can be had for mony, ’tis the choicest ware in England, and if any can match it, he shall have it for nought. ¶ So in matter of this literatorie chaffer, I…went on in my laudatives, to procure the greater longing, that an ardent desire might stir up an emacity, to the furtherance of my proposed end.