cinemagraph

One creative form of advertising that has already created a stir in the Tumblrverse makes use of a new visual medium called a cinemagraph, a still photograph in which a minor and repeated movement occurs.

Intermittently might be heard the voice of the “barker” droning his droll catch-phrases, informing the inquisitive populace that for “one dime, ten cents or a tenth part of a dollar," they could see “the greatest wonder of the age, the cinemagraph showing -- MOV-ING PIC'-CHURES."