metamarket

While the activities that constitute a metamarket are logically related from the consumer's perspective, the products and services that they map into may be quite unrelated from the producer perspective.

Meanwhile as the metamarket booms, the few remaining souls who did not get in on the ground floor, have no choice but to pursue eschatology.

These audiences have a price: they constitute metamarkets. The market -- for toothpaste, mobile phones, and optional extras on cars -- passes through the metamarket of audiences.

A market cannot operate at its full capacity unless it has a metamarket that reduces its costs, internalizes externalities, stabilizes contractual relations, and guarantees property rights.

In this sense, a campaign to respect the rights of nonsmokers in public places through legislation is a "product" that is as real as a Winston "that tastes good like a cigarette should." This broader, more abstract definition also means the conventional theory of a "product life cycle" is pertinent to metamarket organizations.