guard book

noun

(advertising) An advertising agency's internal archive of work done for a particular client.

The guard book contains all the records of visitors.

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詳細

意味（1）

(advertising) An advertising agency's internal archive of work done for a particular client.

Most of the advertising material surviving from Rowntree & Co. is in the form of guard books of cuttings and proofs of press and magazine advertising, and therefore most of the material pre c. 1950 is in black and white.

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詳細

guard book

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