McDonald's-ization

Fans & Monograms at Westgate Mall got in 48 caps Wednesday and sold them all in 15 minutes, owner Rob Waterman said. Waterman said the frenzy reminded him of the run on the Nutmeg Rose Bowl caps around Christmas 1993. “I draw the analogy of the ‘McDonald’s-ization’ of America,” he said. “People think they can just drive up and get it. But manufacturers couldn’t pre[-]manufacture the cap. The game just happened Sunday.”