The story does not hang together.

In most industries with concrete tangible products, this kind of overpromise is rarely seen, but with intangible brands very serious overpromises or mispromises can be made where the brand promise collides with the reality of the actual service.

The Biarritz [Hotel in San Sebastián] is always remembered by us for its beguilingly venerable lobby aclatter with no less than 82 clocks whose ticks, tocks, cuckoos, roosters, and chimes will keep your ears buzzing until you’ll wish tempus wouldn’t fugit.

His library contained the accumulated knowledge of the Greeks and Romans.