However, Katz'model was not only Germanocentric, but also primarily focused on high culture.

Shylock: The patch is kind enough, but a huge feeder, Snail-slow in profit, and he sleeps by day More than the wild-cat;[…]

So the question that is commonly asked is, why put a media incubator in a media desert and have it managed by a civil servant? This gets to the heart of the institutional support problem in Wales.

Actually, no. The scientists and scholars Heartland is assembling are not members of the gloom-and-doom chorus.