This is described in more detail in Brown’s book on the subject (q.v.).

He wrote simple, unmetaphoric sentences.

All hanar have two names. The Face Name is known to the world; the Soul Name is kept for use among close friends and relations. Hanar never refer to themselves in the first person in conversation with someone they know on a Face Name basis. To do so is considered egotistical, so instead they refer to themselves as this one, or the impersonal it.

In the simpler case of northern heathenry the civilization spread with a simplier progress.