Many team managers are of the philosophy that if you throw enough mud at the wall some of it will stick. They believe that team preparation is all about physical fitness. They run the players into the ground and they believe they will be flying on the day.

Bright-beady of eye, bony of cheek and jaw, scarred, toughened, broken and reknit, indestructible, grisly, gladiatorial as a hornet, he was a type neither new nor unfamiliar.

These trolls think they’re being satirical and brave because they’re putting these dangerous, edgy so-called jokes on there, but in reality it’s cowardly. It’s the antithesis of bravery because they rarely identify themselves or give away personal information. That’s not courage.

If Mengniu had started out in north Shanxi in Shuozhou, it would have violated its identity as a good follower. Instead, Mengniu started in Huairen, even further away from Shuozhou than Shanyin, which was recognized as the centre of milk production in that region. At that particular moment, Huairen had just decided to develop its own dairy industry, knowing that it had to compete with 'sister' counties like Shanyin. In a way, Huairen County was taking on a role as market expander, like Mengniu in the Huhhot region. Starting interactions with a number of parties in north Shanxi, Mengniu was likely to have the most efficient interaction with Huairen. With 'efficient' I mean to say that the interaction between Mengniu and the Huairen County government would more quickly lead to the construction of a sensible environment (Weick 1995: 30-38) than with any other party in that area.