The old man recounted the tale of how he caught the big fish.

Since Rupert Murdoch famously bet the farm on Premier League football to rescue Sky TV in 1991, it has been the catnip that has underpinned subscriber loyalty and, even in a far more complicated media landscape, is seen as so vital as to be worth almost any price.

Let’s keep this problem in the infield.

We ordered two cartons with twelve outers in each.