The paradessence of coffee is stimulation and relaxation. Every successful ad campaign for coffee will promise both of those mutually exclusive states.“ Chas snaps his fingers in front of her face. ”That’s what consumer motivation is about, Ursula. Every product has this paradoxical essence. Two opposing desires that it can promise to satisfy simultaneously. The job of the marketer is to cultivate this schismatic core, this broken soul, at the center of every product.“

I am not, however, a xenophobe: obviously, abroad has some good ideas—arranged marriages, violent revolutions and so on.

But the demonstrators remained defiant, pouring into the streets by the thousands and venting their anger over political corruption, the high cost of living and huge public spending for the World Cup and the Olympics.

As towns continue to grow, replanting vegetation has become a form of urban utopia and green roofs are spreading fast. Last year 1m square metres of plant-covered roofing was built in France, as much as in the US, and 10 times more than in Germany, the pioneer in this field. In Paris 22 hectares of roof have been planted, out of a potential total of 80 hectares.