最終更新日:2022/12/24
Businesses hit a sweet spot—a place, time, or experience in which a company's brands, products and services, finances, leaders, and employees are in tune and in time with consumer neds, aspirations, and budgets—only when (no matter how global, or gigantic, the company) everything and everyone is aligned. Sweet spot companies practice full-circle marketing, which means that everyone must become part of the marketing team.
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Businesses
hit
a
sweet
spot—a
place,
time,
or
experience
in
which
a
company's
brands,
products
and
services,
finances,
leaders,
and
employees
are
in
tune
and
in
time
with
consumer
neds,
aspirations,
and
budgets—only
when
(no
matter
how
global,
or
gigantic,
the
company)
everything
and
everyone
is
aligned.
Sweet
spot
companies
practice
full-circle
marketing,
which
means
that
everyone
must
become
part
of
the
marketing
team.