In general on this index BP gained most on the items featured in the advertising but there was a 'halo' effect on items not included. There was also a very small halo effect on the other two companies.

He was regarded by the other soldiers as an all-American for his courage in battle.

Allen had the wit — God, I love that man when he's at his best — to invite all the new Kennedy muckamucks to an evening with a number of us at the Alibi Club.

The answer appears on the forty-seventh page of the book.