The Marathas made reciprocal presents of a ‘horse and sarpech to all leading members of the English settlement’.

These men lashed themselves and each other unmercifully with knotted leather scourges until the blood ran, two or three times daily.

Expectile, first introduced by Newey and Powell (1987) in the econometrics literature, has recently become increasingly popular in risk management and capital allocation for financial institutions due to its desirable properties such as coherence and elicitability.

The corporate brand can become a lovemark because of the firm's products, but as a concept a lovemark in no explicit way dictates purchase, awareness or loyalty of a particular product.