Notwithstanding the temptation to use familiar mathematical or sociopolitical models to explain Mill's elusive notion, the general happiness of a population is neither the sum total or arithmetic average of the several happinesses of individual persons in the population...

[…] Levi Strauss had caught a wave. Between 1962 and 1970, its sales and net profits grew fivefold and between 1970 and 1977 its sales again quintupled while profits almost septupled.

For this reason, we need to think of our children as sponges of information and watch their sources carefully. We also need to always model appropriate behaviour, as we are a constant source of new information.

Vſe all the obſeruance of ciuility, / Like one well ſtudied in a ſad oſtent / To pleaſe his Grandam, neuer truſt me more.