P&G is steering clear of exaggerated claims. Indeed, it has campaigned against biodegradable products, many of which don't break down in landfills. We're not trying to outgreen everyone with advertising slogans, says Viney.

It was after seven, she was freshening her lipstick and perking up her appearance …

We played cockalorum from one side of the street to the other.

mid-key, midclass, midgut, midbrow