[…] As a balbal, he preys particularly on sick people because their spirits are most vulnerable at that time. He secretes himself under the house, directly beneath the patient. He particularly likes to feed on human liver, which he attacks invisibly; or, also unseen, he sucks the blood of the patient. […]

I reckon it weighs about a ton by the weight of it if yer wanter know.

Headlines — Specificness / The headline should be specific. Such generalities as Wisdom, The Truth, Character and Reputation, Easy Economies, or Cheapest and Best have little value for the average reader.

His successful angler landing the linn-lier [fish that inhabits a pool of water].