Return 404s for all deleted pages. Some search engine marketers suggest redirecting old products to semantically related products instead of 404ing. This preserves link equity, whereas a 404 does not.

One must often attend to the tail and ensure it remains tucked and not become flippant, so as to maintain a catloaf of presentable form.

But if a knight shall come with many-coloured clothes, with an ermine bonnet and a yewen bow with a silken string...

You've got to work hard to be considered the most miserable part of Russia, which makes Murmansk the most Stakhanovite city in Russia.