最終更新日:2022/12/24
Simply that when marketers think of pricing up, they need to think of themselves as Icarus. Their objectives may be noble, like improving profitability, being able to give their consumers a better product or experience, or being able to spend more on media, but when they get carried away in pricing up, like Icarus, they get burned.
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Simply
that
when
marketers
think
of
pricing
up,
they
need
to
think
of
themselves
as
Icarus.
Their
objectives
may
be
noble,
like
improving
profitability,
being
able
to
give
their
consumers
a
better
product
or
experience,
or
being
able
to
spend
more
on
media,
but
when
they
get
carried
away
in
pricing
up,
like
Icarus,
they
get
burned.