Before his time they dranke it [wine] not at all, neither made they libaments thereof unto their gods.

Coproduction isn't new. The '80s gave rise to big, unwieldy coproductions that were so bad some critics called them Europuddings.

For ten years—from 1885 to 1895—this system continued unchanged, and in it there was no room for a holiday for me, a month, a fortnight, even a week off the chain; at the most a rare day. And relentlessly was I held on the chain.

We're left with our unmet needs and a sugar high that will quickly turn into a sugar hangover. So the craving rises again, calling out to us “Feed me!” and again we take the easy route and stuff it back down with food.