Mass terms like “meat,” “hamburger,” and “leather” used instead of “dead animal,” “cow,” or “skin” encourage consumers to forget that they are eating or using a dead animal. ... The commercial influence of a pervasive and legalized meat industry is strong, which may account for why speciesism and the ideology of carnism are cultural values that Freeman found national news tends to impose on audiences, naturalizing and legitimizing the exploitation of farmed animals.