Person #1: You must give me exactly half of the money you earned.

Careful to protect the goodwill it is developing with these providers, the life sciences company decides to use restrictive covenants — i.e., noncompetes, in the popular vernacular — to ensure the sales reps cannot compete for a period of time after changing jobs and potentially transfer the value of burgeoning customer relationships to some new employer.

The campaign for Cheetos Giant does not specifically play on the recession, although it “highlights the giantness of the product,” Lambeth says.

...mouthfuck...