The humble brand understands that it needs to re-earn attention, re-earn loyalty, and reconnect with its audience as if every day is the first day.

The gravity and firmneſs of the mind is conſpicuous in his outvvard demeanor: his ſpeech is ſlovv, vveighty, and conciſe, he is ſeldom provoked to laughter, his only geſture is that of ſtroking his beard, the venerable ſymbol of manhood; and the ſenſe of his ovvn importance teaches him to accoſt his equals vvithout levity, and his ſuperiors vvithout avve.

A self-congratulatory apparatus having a simulated human hand carried on a pivoting arm suspended form shoulder supported member. The hand is manually swingable into and out of contact with the user's back to give an amusing or an important pat-on-the-back. (Abstract of U.S. patent 4,608,967 issued on September 2, 1986 http://worldwide.espacenet.com/publicationDetails/biblio?FT=D&CC=US&NR=4608967A)

Whether this political torrent is to be for good or bad for the country at large, whether it is going to breed statesmen or underbreed statesmanship, are points on which a physician need offer no opinion.