You also need to remember that it's rare to find someone in a C-suite or on a board who knows how to get down and dirty with IT, who knows the difference between a firewall and a fire exit.

Much of the effort reflected in the chapters in this book is concerned with going beyond the technofix of designing new, more environmentally friendly cars, to confront the more difficult challenges of institutional, cultural and social change […]

the obstinacy with which he stickles for the wrong

to separate organisms subgenerically