If you don't already insist on the word "unrefined" being on your bags of sugar, I am willing to bet that you will from this day forth, unless you: a) suffer from a particularly virulent inability to be influenced for the better by anyone or anything; b) are three stops short of Dagenham (check it out on a Tube map); or c) are so uninterested in sourcing good ingredients that you shouldn't be let loose in the kitchen.